The Indian sub-continent had the highest density of vultures in the world – 85 million in total. However, over the past few years 99% have disappeared – mostly due to the use of the veterinary drug Diclofenac.
The loss of such an important scavenger has had devastating effects – putrefying decomposing carcasses are thought to be the cause of anthrax and rabies outbreaks. If extinction of this species takes place, it would have global health consequences.
The film was premiered at the British Council in 2006, and have since been broadcast in 15 different languages on the national network – along with special screenings for the Prime Minister and other key politicians.
There has been an immediate reaction from the public and national press. The films also appeal to farmers – many, previously unaware of the problem, have now switched to a safer alternative to the drug.
Manufacture and sale of the drug Diclofenac has been banned with immediate effect nationwide – to give the remaining 1% of vultures a fighting chance for survival.